• SHADE SELECTION PALETTE
• PPD FREE + LOW AMMONIA
• PURE COLOUR PIGMENT RETENTION ORGANIC COMPLEX
• PHYTONUTRIENT (SHEA BUTTER + GLYCERIN) RESTORES AND HYDRATES
• TRIPLE GUARD ANTI-OXIDANT,ANTI-AGEING, ANTI-FADE PROTECTION
• UNRIVALLED WHITE COVERAGE
• INTENSE P5 REDS
• SUPERIOR BLONDES
• 100ML TUBE 1:1.5 MIX
LOW AMMONIA + PPD FREE – Non-invasive colouring system for superior colour results.
BIO-COLOURING SYSTEM – Pure Evolve is the first bio-enhanced permanent colouring system formulated with exclusive Pure Colour Pigment Retention Complex blended from 100% certified organic extracts and powerful phytonutrients.
COLOUR PIGMENT RETENTION – Colour Pigment Retention provides triple guard protection for natural/artificial colour pigment against oxidization (free radicals), ageing (thinning and greying) and anti-fade (sunlight damage).
ANTI-OXIDANT : Protects against creeping oxidization to slow down colour fade caused by free radicals.
ANTI-AGEING : Defence against premature ageing caused by the loss of hair texture, pigment and density.
ANTI-FADE : Shields against the harmful sunlight rays, which cause ageing and colour fade. Hairjamm also distributes from Italy, the Davines brands – mask colour essentials, natural tech, more inside and alchemic retail products.
PHYTONUTRIENTS (PLANT DERIVED NUTRITION) – Pure active phytonutrients, shea butter and glycerin provide powerful transformative peptide restorative and lipid hydration qualities.
PYRAZOLE 5 – Pyrazole, or P5 as it’s commonly referred to, is a 5 sided molecular structure that reflects red light and provides a deeper and more dense penetration of colour into hair structure.