OUR PURE PACKAGING HAS HAD A BEAUTIFUL, FRESH, ORGANIC UPDATE EXCLUSIVE PURE COMPLEX – CERTIFIED 100% ORGANIC EXTRACTS PURE PRODUCT RANGE, PROTECTING BOTH YOU AND THE ENVIRONMENT WE ARE REUSING 100% AUSTRALIAN LAND WASTE PLASTIC TO MAKE OUR BOTTLES PURE HAIRCARE IS SULPHATE FREE, PARABEN FREE, GLUTEN FREE, CRUELTY FREE AND VEGAN OUR PURE PACKAGING HAS HAD A BEAUTIFUL, FRESH, ORGANIC UPDATE EXCLUSIVE PURE COMPLEX – CERTIFIED 100% ORGANIC EXTRACTS PURE PRODUCT RANGE, PROTECTING BOTH YOU AND THE ENVIRONMENT WE ARE REUSING 100% AUSTRALIAN LAND WASTE PLASTIC TO MAKE OUR BOTTLES PURE HAIRCARE IS SULPHATE FREE, PARABEN FREE, GLUTEN FREE, CRUELTY FREE AND VEGAN PURE PRODUCTS SULPHATE & PARABEN FREE GLUTEN & CRUELTY FREE VEGAN FRIENDLY MORE INFORMATION PURE PRODUCTS 'PURE ORGANIC COMPLEX' WITH CERTIFIED 100% ORGANIC EXTRACTS MORE INFORMATION SUBSCRIBE Sign up for our newsletter and stay up-to-date with Pure news, events and giveaways.