Pure's Organic Certified Complex™
Pure products are blended with naturally derived 100% Organic Certified ingredients.
Pure Retail
Indulge in the luxurious experience of our clean beauty shampoo, conditioner, mask and treatments. Specially formulated with our organic complex, to provide gentle care for sensitive scalps.
Organic Science in Colour
Pure Colour is a fully integrated colouring system formulated with our exclusive 100% Organic Certified Complex as well as powerful phyonutrients, shea butter and glycerin to create a naturally enhanced supreme bio-colouring system.
Pure Education
Pure offers a journey of innovation and refinement to elevate hairdressers craft to new heights.Embrace the true artistry of hairdressing with our national Pure Education Team and experienced Pure Educators.
Collapsible content
Australian Made and Owned
yes.
Organically Farmed Ingredients
yes.
Cruelty Free
yes.
Vegan
yes.
Sulphate Free
yes.
Paraben Free
yes.
Gluten Free
yes.
We are a family owned and operated company, proudly Australian made and owned. We source ingredients from local farmers within Australia.
To date we have rescued over 40 tonnes of plastic from reaching Australian landfill. This is equivalent to 8 million plastic water bottles since 2019.
We have embraced our responsibility for change becoming the first haircare company in Australia to achieve a zero carbon footprint.
We are proud to be the only Australian haircare company to achieve B Corp Certification, symbolising our best practices since 2021.