Pure Haircare is sulphate free, paraben free, gluten free, cruelty free and vegan friendly.

Our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts) repairs and strengthens damaged hair while promoting intense hair nutrition, softness and shine.

We strive to achieve the perfect balance of nature and science, substituting synthetic ingredients with natural plant-based alternatives. Selective treatment oils Argan, Marula, Mongongo, Kalahari Melon, Açai, Almond, Buriti, Turmeric and Sunflower are chosen for their unique healing properties targeting specific hair types.